Business Communication -BUS1514

Business Communication equips students with the necessary written and spoken skills for effective business communication. Students are exposed to various business correspondences and taught practical strategies to write convincing and coherent messages. Students are also taught to strategise, and to use appropriate and ethical approaches in writing not only routine messages, but also persuasive and negative messages. Listening and speaking skills are also focused on to ensure effective interpersonal communication. This course also emphasises the need for business communication to be seen in a global context where various considerations such as technological advances and ethical considerations play a vital role in ensuring that all business messages achieve their aims in a positive manner.


(Bovee, C & Thill, J 2010, Business Communication Essentials, 4th edn, Pearson Prentice Hall, New Jersey.)